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Love has no place in Scientology
Here are my less-than-important thoughts on the matter, based on what I saw on 3-15 and my own intelligentsia take on our war here. Realize that all this is my opinion and take all imperative statements with a grain of salt.
1. We do need to have an actual physical-presence protest of some sort. If we show up every month, we stay in the eyes of the public. Very few people knew about the protests if I didn't tell them about it; we were right outside NBC and all we got was a thirty-second blurb on the news at 11. Continued presence means continued dedication means a greater impact on the mindspace of the public.
2. We probably need to tone down the aggressive rhetoric for this one. As the theme is Reconnection, rather than the crimes of the Church, we need to establish our audiences: first, the general public (as they are more likely to listen), using an appeal to emotion and comparison with other cults that practice similar disconnection policies. Play off the breaking-family-ties angles and leave the other crimes to pamphlets and personal research. Second, the average Scientologist, especially those disconnected from their "SP" families. Even thought they're being thought-reformed, they're still human and will still respond somewhere. At 3-15 I had a double-sided sign with the intent of two different messages, one towards average folk ("AUDIT $CIENTOLOGY") and one more towards Scientologists ("Co$ CARES ABOUT YOUR WALLET, NOT YOUR ETERNITY"). It may be worthwhile to adopt that more widely.
3. Goldenrod. If possible, we should make our banners and signs and other materials this color--it's the color that SP orders are printed on. Scientologists will naturally react to the yellow color, and if we put bold, simple messages on them, they'll be ingrained in their memories: "YOUR FAMILY STILL LOVES YOU" "WHERE'S THE LOVE IN Co$" "FAMILIES ARE NOT SUPPRESSIVE" "LOVE IS NOT OUT-ETHICS" and stuff like that. Yellow signs are also distinctive and will attract the average joe's attention as well.
4. The SDPD would rightfully be annoyed if they were used as a courier service. This is what real courier services are for. Have someone go into one, explain what's going on, have them witness the putting of the letter sheets into the courier package (no tricks) so they can sign off that this isn't ZOMG TERRORISM, and leave. If the Church freaks out about it, it makes them look highly irrational, especially after this group it's calling a bunch of terrorists have made every effort--save namefagging--to be transparent. This is also where connections could be useful.
5. Ads in print and online media would be EXCELLENT, especially if we can reach out to local disconnected families. If they join us for the protest, that would be epic win beyond belief.
6. Lulz. Lulz are important; they maintain morale, motivate us, and demotivate the enemy. Scientology has no place for love, and it has no place for a sense of humor. It has no idea what to do when it's being taken not as serious business, but as SRS BIZNSS. Lulzy possibilities are sappy love songs (of course the now-ubiquitous rickrolling qualifies), your typical love ballad affairs, and making the message just goofy enough. The aim is to still be silly and have fun, but in an essentially harmless way. For example, if we emphasize the love aspect, well, the Internet is full of love. How could something that's 70% pornography and 25% talking about pornography not be filled with love?
7. My banner idea: "WHERE'S THE LOVE, Co$?"
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